In recent series of survey, Consumer research firm confirmed that 91 percent of customers who redeemed a coupon with a retailer intended to revisit that brand again. Even more interesting, 62 percent of customers surveyed said that they would be likely to share localised deals with friends and 63 percent said that coupons add more value to their shopping experience than any other form of mobile marketing
Last few years, Coupons have proven themselves to be highly effective sales tools for every type of business. Providing coupons to customers can lead to several benefits for business.
Here are five fantastic benefits in which coupon helps you to boost your business
Attract more customers and generate additional traffic
Studies show that there is a vast improvement in effectiveness when you offer at least 20 percent off on any product, because people prefer buying things on sale, discounts serve as a ploy to attract more people to your store.
Minimise advertising costs for business
Your Company’s name, address, and other pertinent information should be featured prominently on the coupon. Doing so will have prospects perceive your company as one that offers deals, leading them to visit your website for other discounts.
Database of customers
You can use coupons at the customer acquisition stage to acquire customer data (phone number, email address, locations etc.) and build a database of customers who are interested in coupons, deals and discounts.
New customers for business
Coupon marketing is very effective at attracting new customers, who will certainly boost your sales. Once a new customer visits your website, you have an opportunity to turn them into a repeat visitor.
Move older products
Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. By offering mobile coupons, redeemable on such products, you will be re-introducing them to consumers.